Compass Homecare is a premium service based in Toronto that provides guided homecare solutions that are rooted in respect, dignity, and compassion. Jame and Somerton Creative were commissioned to assist Compass Homecare with developing the branding beyond where it currently existed, cultivating a brand that embodied the values, feeling, voice, and persona they were striving to communicate to their market. Through the brand discovery progress, we were able to strategize and craft a brand direction that included a refreshed logo, new colour palette, copy & messaging, fonts, photography, and brand design elements that worked together in tandem to deliver a premium brand aesthetic that felt human, compassionate, and connected with their audience through strong messaging, visuals, and use of storytelling.