Easypeasy! is a food discovery platform developed as a pivot during the pandemic by Somerton Creative founders, Jamie & Felicia Somerton. Initially launched as an online grocery kit delivery platform with their partner client Gambles Produce, popularity and media attention on the innovative concept lead to the curation of other themed food boxes, such as the Toronto Foodie Festival in a Box program and partnerships with Oxford Property malls to develop unique food concepts for their food hall markets that would promote experiential product discovery & delivery, including an award winning Santa holiday box experience. As the Easypeasy! concept evolved and gained traction into 2021, a more refined and strategized brand identity was developed, including refreshed e-commerce experience, brand guide, pitch deck presentations for new client opportunities, digital media creative and more.