Gambles is Canada’s leading fresh produce supplier with distribution channels across the country. With the launch of Gamble’s new company values, visions, and mission, Jamie and Somerton Creative were tasked with how to brand and visually communicate each ideal in a cohesive system. The final direction united produce photography, bold typography, and colour treatment for each value, such as bananas for communication, equally sliced oranges wedges for equality, and an open pea pod representing honesty. A story map was also illustrated using the values to tell the Gambles story. The new branded values, vision, and mission were formatted for various print & digital media, including wall signage, hanging banners, posters, and web media. The various signage was installed at the Ontario Food Terminal site and their Dwight Distribution Centre site.