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The International Centre


The International Centre is a multi-purpose convention centre located in Mississauga, west of Toronto. With Jamie’s experience with developing wayfinding systems and map illustrations for several notable GTA commercial spaces, Jamie and Somerton Creative were tasked with developing a wayfinding standard design system for The International Centre. The objective was to deliver 3D map illustrations in all 4 orientations — north, south, east, and west view that had a strong emphasis on colour as the core wayfinding element and communicated pivotal centre amenities with clarity. The POV-correct map artwork would be integrated into their exiting digital screen displays, website, and opportunities for directional wall & flag signage would be included in the design system as complimentary components.

Client / 

The International Centre


Role / 

Wayfinding Systems

Map Illustration

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