The Food District is a food hall market concept at Square One, Mississauga, operated by Oxford Properties Group. Jamie and Somerton Creative were commissioned with curating monthly delivered-to-the-door food experiences via Somerton Creative’s proprietary Easypeasy! e-commerce platform. The objective was to deliver a unique at home dining experience, unparalleled to anything else on the market, while supporting off-premise sales during the pandemic. Each month, Jamie and team were tasked with curating a themed menu, creative direction and styling, photography, development of branding, packaging, digital and print media, and e-commerce management. Square One Shopping Centre won an International Council of Shopping Centers 2021 Gold Maxi Award for this project in the Supporting Food Markets category.