Market & Co. is a food hall market concept at Upper Canada Mall, Newmarket, operated by Oxford Properties Group. After the success of The Food District at Home program at Square One, Jamie and Somerton Creative were commissioned with curating a similar delivered-to-the-door food experience for Upper Canada Mall. The Market & Co. at Home program was launched via Somerton Creative’s proprietary Easypeasy! e-commerce platform. The objective was to deliver a unique at home dining experience, unparalleled to anything else on the market, while supporting off-premise sales during the pandemic. Jamie and team were tasked with curating 3 unique Market & Co. products (Taste of Market & Co. Box, Artisanal Sandwich Artist Box, Dinner and a Movie Night Box), creative direction and styling, photography, development of branding, packaging, digital and print media, and e-commerce management.