Shaping brand expression for clarity through strategy, identity, and creative direction.
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/TRANSMIT /TRANSCEND
People's Thrift
BRAND DEVELOPMENT
People’s Thrift redefines thrifting for the digital age, a community-powered resale platform built on shared success. A brand was developed that balances premium with edge: aspirational, fashion-forward, and unapologetically rebellious. Full case study coming soon.
A-Way Express
BRAND DEVELOPMENT
For 40 years, A-Way Express has been a part of Toronto’s business community, delivering reliable logistics while creating employment opportunities for people with lived experience of mental illness. As the organization evolves into its next phase, its brand and website have been transformed to reflect its growth, purpose, and forward momentum. Full case study coming soon.
Gambles Group
BRANDING & PACKAGING
A fresh take, rooted in legacy. Established in 1930, Gambles Group sought a cohesive brand system across its divisions: distribution, logistics, and its premium in-house brand, Go Fresh. The project focused on revitalizing packaging for over 85 products, creating a flexible, modular design system that adapts to diverse needs while enhancing visibility in the competitive produce market.
Mimico-by-the-Lake BIA
BRAND DEVELOPMENT
Strengthening community through local connection. Mimico by the Lake BIA, located in South Etobicoke, Toronto debuts new branding for a new era. By developing versatile graphic elements for digital and print, the revitalized identity amplified the BIA’s "support local" mandate, fostering stronger community spirit, greater inclusion, and increased visibility for local businesses.
Choice Homecare
BRAND DEVELOPMENT
Redefining homecare with compassion and trust. Choice Homecare, a leader in nurse-managed complex care, reimagines its brand for the present and future. Through a strategic refresh and cohesive design system, its revitalized identity embodies comfort, connection, and patient-centered care.
BRANDS
WE'VE
touched
Allied Properties
Bacardi
Bramalea City Centre
Brookfield Properties
Brooks Creative House
Cadillac Fairview
Carlsberg Canada
CF Sherway Gardens
Choice Homecare
Comfort Kits
Compass Homecare
Exchange Tower
First Canadian Place
The Food District
Gambles Produce
Go Fresh
Grey Goose
Heavenly Perogy
The International Centre
Kronenbourg 1664
Market & Co.
Marvel
Mimico-by-the-lake BIA
Molson Coors
Morguard Nickelodeon
OLG
Oxford Properties
Prairie Vodka
Pump Hospitality Group
Shoppers Drug Mart
Somersby Cider
Southern Glazer Wine & Spirits
Square One
Upper Canada Mall
Wellwise
Yorkdale
SENIOR
LEADERSHIP
Hi there—I’m Jamie, Creative Director and founder of Somerton Creative. I launched Somerton nearly a decade ago with my sister, bringing over 20 years of experience in the creative industry. I work closely with my clients to develop brands and refine their communication output, delivering a full spectrum of creative services. With a trusted team of specialists with me, I ensure every project is executed with a keen eye and my expertise in creative direction, through an intentional approach that is grounded and human.
AWARDS
SQUARE ONE SHOPPING CENTRE
Best Supporting Food Markets Category
CONTACT
Somerton Creative is a brand & creative design studio lead by Senior Creative Director, Jamie Somerton. Somerton Creative has been delivering award winning strategic design for almost a decade, operating his studio in the vibrant Mimico Village located in Toronto. Their primary focus is working with high-impact brands through a one-on-one approach to provide expertise in brand, creative, and communication development.
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